Broker Check

We are in business to help people find meaning in money 

Five Things to Know About POFP

If someone, was to come up to you and ask for some money, how quickly would you hand some over? With a little thought, your answer might be something along the lines of it depends. At minimum, it seems like there are three variables that could swing your decision one way or another. First, who is it that is asking for money? Second, how much are they asking for? Lastly, what are they planning to do with it?

Chances are that considering the hypothetical above was a casual experience for you. In other words, unless you have an exceptional memory associated with someone asking for money, you more than likely maintained a reasonable heart rate and blood pressure, and you felt no anxiety. Of course, if we’re going to hold your attention, we need to keep you interested.  So, let’s up the ante a little bit.

What if you could give someone your time? In other words, what if you could shorten your own life and extend someone else’s by offering some of your time? How’s that heart rate and blood pressure doing now? Pupils dilated a little bit?

We would venture a guess that this new hypothetical, at minimum, caused you to pause, simply to consider what that experience would be like. Obviously, none of us have experienced such a thing, so the novelty of it compels consideration, but does it not also reveal the premium we place on time? In other words, what if the same person who asked you for twenty dollars asked you for twenty minutes, instead? What about twenty hours? Twenty days? Twenty weeks? How much time would you be willing to lose from your own life and give to someone else? Maybe most importantly, why?

How much weight do the variables mentioned above start to carry? How much does it matter who is asking for time, or how much time they are asking for, or even what they plan to do with it? Are there new considerations that start to pop up? If you're anything like us, this idea really gets the gears grinding, and you find that even the consideration of it is a more deliberate process.

At our firm, we have the client—and only the client—in mind.

There’s some irony in the fact that we live in a world that seems to speak out of both sides of its mouth. The value of time is made obvious, thanks to concepts like retirement or articles that tell you how much money you should have saved by a certain age, but the same world attempts to pre-occupy us with other concerns. One example would be the message that there is value merely in the pursuit of money. The problem with this idea is that it inevitably takes us to a place where people with more money have more value. If someone wanted to argue this point, fine, we just have one, simple question: does the amount of money that someone has speak to the value of their life? What qualifications would someone need to even answer such a question?

At the risk of telling you something that you might have already figured out, we believe that the value of a person’s life is an individual and personal determination. Further, we believe that we maximize the value of our own lives by ensuring that what is important to us is well-represented in our decisions. This most certainly includes financial decisions, but one of our fundamental philosophies speaks to a unique and important quality of financial decisions—money is a proxy for time.


There is certainly no shortage of things competing for our attention, which means that they are competing for our time. This leads to unnecessary complexity and confusion around some of the most important decisions we will make, including financial decisions. We are motivated by this perspective and we find meaning in what we do by helping others find the meaning in money, and this starts by understanding what means the most to you.

Client Centered

Client Centered

Whether you are investing to build wealth, protect your family, or preserve your assets, our personalized service focuses your needs, wants, and long-term goals.

Our team of professionals have years of experience in financial services. We can help you address your needs of today and for many years to come. We look forward to working with you.